This is in large part a companion piece to the prior blog, but also serves to correct a pretty serious oversight on my part regarding a major factor I’d somehow managed to entirely forget, and provide some balance. I’ve realised, you see, the things I was craving in the prior blog may already be underway, and I even mentioned the start of it. First though, to the recent past.
The animated series that have been put out during the reign of the MCU have been pretty consistent, in being bright, noisy, repetitive and simplistic, as clear evidence as you could want of how safe Marvel are, or were, playing things. One particularly noticeable pattern is that they largely can’t maintain beyond one, maybe two seasons, Guardians of the Galaxy, for example, having a really good first season, a middling second one, and nothing else since.
The problem is that, despite the involvement of serious talent, such as Man of Action, Brian Michael Bendis, and even Paul “Batman” Dini, the formula is king. There must be lots of action, quippy, pop-culture heavy humour, and many, many guest spots from big MCU names. The clearest demonstration of the issues would be Ultimate Spider-Man. The first season was good and solid, if limited a little by its fairly simplistic characters, not a great deal more than archetypes in many cases, and the Ultimate versions of the classic villains basically just being bigger and more muscular, with a notable exception in Doc Ock.
These issues became more pronounced in season two, largely thanks to a one-note take on the Green Goblin that never engaged. The overarching plot, of Spidey gathering a second team while trying to prevent a villain recruiting them, didn’t last, which would become a hallmark of the series, undermined by the need to have Spidey tag along with a big name of the week, such as Cap, or Hulk, or Iron Man, or Wolverine. None other than Squirrel Girl exemplifies the troubles: not only is her depiction here irritating, a hollow joke with a lispy voice, at first she’s dismissed as a candidate for the team, then suddenly is among those joining SHIELD Academy. It’s all a muddle, and for me the weakest of the four seasons.
Season three came with a subtitle, Web Warriors, and a rework of the same core idea, Spidey building a team, just this time of fellow spider-heroes, but again the main plot dwindled out; at least Miles Morales adds some spark to things. Season four also has an expanded title, VS the Sinister Six, and gets off to a really good start, not least by bringing the best villain of the show, Ock, back to the forefront. Inevitably, though, it doesn’t last, the Six being seen off in a mid-season two-parter, and Ock all-but vanishing afterwards. Also absent for the last two seasons, bar occasional cameos, are the original team, and in season four White Tiger disappears completely until the two-part finale, despite having gotten a tweaked look in season three. What we get are even more spiders, eight at one point, and a string of multi-parters and one -offs. That extended title honestly feels redundant at that point.
It’s pretty clear that executives, suits, were firmly in charge, resulting in narrow narrative and tonal scope, an abundance of talent sorely underused, and a fixation on good old Peter Parker, and variations thereupon. In the prior blog, I talked purely about Marvel suits, but there are other suits involved, even higher up ones, because, of course, Marvel is owned by someone, the biggest media corporation on the planet, in fact: Disney. Disney are as infamous for corporate malpractice, from suing a nursery school for painting Mickey on a classroom wall, to repeatedly forcing changes in US copyright law to ensure they retain control of said mouse, as they are famous for creative excellence, and have for a long time been highly conservative, even a little repressive, in their attitudes.
Their malign influence would unquestionably have been a factor, a big one, in the problems with Marvel animation, and that’s reinforced by a series that’s only a little Marvel, and a lot Disney, Big Hero 6, following the familiar pattern of great first series, weaker second, and defaulting to stand-alones at the end, in this case in the shorter third season. The thing is, and here’s the turning point, Disney has undergone a dramatic change in the last couple of years, pivoting all the way from not allowing Gravity Falls creator Alex Hirsch to explicitly state the relationship between two male supporting characters until the very last episode, and then only fleetingly, to producing such openly, thoroughly queer shows as The Owl House and High School Musical: The Musical: The Series.
It’s a remarkable shift, and a really welcome one, though I can only speculate as to the reasons for it. I imagine the departures of John Lasseter and Ed Catmull would have been a part, the effects of that being felt sooner in TV animation than feature, films taking a long time to make. Other changes in the executive halls of Disney could have contributed, or there could simply have been an epiphany on the part of someone, or many someones, in those halls, and its tempting to see She-Ra and the Princesses of Power being a catalyst for that, given the timing and a level of success for the latter that’s seen Amazon announce a live-action She-Ra series.
At the very least, Disney now seem to understand there’s serious money and success to be found in diversity, and the first expression of that I know of in Marvel TV animation was the most recent Spidey series, simply titled Spider-Man. Yes, it yet again stars Peter Parker, but it has a real ensemble feel, a proper cast of interesting characters who all have parts to play, and better story-telling, and thus manages two full strong seasons, before reverting to a short string of two-parters in the third. The clearest example thus far, though, is something I mentioned in the prior blog, but gave shamefully short shrift to: Marvel Rising.
True, it has issues. Ms Marvel isn’t the most engaging character, and compromising Squirrel Girl in the movie in order to bolster Ms Marvel was a poor choice, and arguably supportive of my contention that the latter is slightly underwhelming. A Muslim hero is a fantastic idea, and I vigorously applaud Marvel for it, but she needs more substance, to find her spark, at least in animated form. However, it does some very important things very, very right. There’s only one male in the main cast, and he’s black. America Chavez isn’t sanitised as she would have been before, retaining her two mothers and her queer identity. The biggest breakout among the characters, other than SG (movie aside, her best animated incarnation by a country mile, not least thanks to the spot-on voice work by Milana Vayntrub, who was originally intended to play her in live action in New Warriors) is Spider-Gwen, a sparky and vibrant delight; if Marvel wants to make another spider-series, she has to be the prime candidate to star, especially since the other option, Miles Morales, is finding great, and greatly deserved, success in the movies.
Marvel Rising stands in stark, wonderful contrast to the bulk of Marvel TV animation. The very title suggests this was intended to be the start of something, a springboard, and hopefully, now the immense disruption of the pandemic is finally easing, it can still be. On this evidence, whatever Marvel animation have planned, it’s unlikely to be just more of the same lightly remixed, but genuinely new and original.
Yes, nothing is certain, but the odds are pretty good that those great things are just over the horizon.